“We’re not just selling clothes — we’re building a generation.”
B2V_BAD2WEAR was born out of frustration with a fashion world full of boxes, expectations, and outdated rules. We created a space for people who want to dress however the f*ck they want — a community where it’s not about fitting in, but standing out.
Because the truth is:
We’re not weird — we’re just brave enough to be ourselves.
📍 Our mission
Our mission is to present a style lifestyle concept that inspires you the confidence to wear what you want. Cuz At B2V_BAD2WEAR, we know how it feels to be called “too much” or “too weird.”
That’s why we built this space —
for people who want to express themselves without fear.
live how you want, and know you’re never alone.
There’s a whole community of fearless souls out here —
And we’re all dressing to be exactly who we are. To remind you that you’re not too much.
You’re not alone.There’s a whole world of people out here dressing loud, living proud, and not giving a damn.
📍 How It All Started
B2V launched on June 20, 2023, in Nimman, Chiang Mai, Thailand.
It all began with a small shop filled with rare second-hand pieces, each hand-picked by our team from across Asia — Thailand, Cambodia, the Philippines, Vietnam, and Japan.
From the beginning, we were driven by one bold idea:
“It’s BAD to wear... but who cares? IDGAF.”
That’s the meaning behind our name:
B2V = Bad To Wear
BAD + (W=V+V=2V) →B+2V=B2V. Get it?)
BAD2WEAR = “Is it so bad to dress like this? Well, IDGAF anyway.”
🎀 What Makes Us B2V
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Every piece is rare, secondhand, or handpicked — we only post what we personally think is fire
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No drama if you don’t transfer — we’ve never shamed a customer (not once)
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We DO shame the fashion world — we’re not afraid to call out what doesn’t make sense
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We created a Member Queue system (GEN1 / GEN2 / GEN3) for loyal baddies
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Most importantly: we’re building a safe, expressive community for those who feel like they don’t fit in elsewhere
🖤 Right Now
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Our store for Member is Private Account Only
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We host a Pop-Up Store every Tuesday & Wednesday, 4PM – 10PM, at Nimman, Chiang Mai
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We drop 100 items twice a month, with surprise drops in between
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We ship nationwide — and we’ve got loyal international fans too 🛫
📢 Why B2V is Different
Because we’re not just a clothing store —
We are the BADDIE GENERATION.
A movement for the ones called “Too Much”
A home for the ones called “Too Weird”
A safe space to wear what makes you feel the most YOU