B2V_BADWEAR = VILLAIN
.B2V_BAD2WEAR
We’re not here to fit into fashion — we’re Made for people who refuse to live inside society’s boxes. If breaking usual fashion rules makes you the villain in their eyes, then become the one they secretly wish they could be—the villain they can’t stop watching.
Own the label. Wear it proudly. For those tired of being told what’s “normal” or “acceptable,” remember: being yourself isn’t strange—it’s YOU !. And if their judging eyes turn you into the villain, let your style make you unforgettable.
So Dare to be that villain?
📍 Our mission
Our mission is to present a style lifestyle concept that inspires you the confidence to wear what you want. Cuz At B2V_BAD2WEAR, we know how it feels to be called “too much” or “too weird.”
That’s why we built this space —
for people who want to express themselves without fear.
live how you want, and know you’re never alone.
There’s a whole community of fearless souls out here —
And we’re all dressing to be exactly who we are. To remind you that you’re not too much.
You’re not alone.There’s a whole world of people out here dressing loud, living proud, and not giving a damn.
📍 How It All Started
B2V launched on June 20, 2023, in Nimman, Chiang Mai, Thailand.
It all began with a small shop filled with rare second-hand pieces, each hand-picked by our team from across Asia — Thailand, Cambodia, the Philippines, Vietnam, and Japan.
From the beginning, we were driven by one bold idea:
“It’s BAD to wear... but who cares? IDGAF.”
That’s the meaning behind our name:
B2V = Bad To Wear
BAD + (W=V+V=2V) →B+2V=B2V. Get it?)
BAD2WEAR = “Is it so bad to dress like this? Well, IDGAF anyway.”
🎀 What Makes Us B2V

-
Every piece is rare, secondhand, or handpicked — we only post what we personally think is fire
-
We’re not here to fit into fashion
-
We DO shame the fashion world — we’re not afraid to call out what doesn’t make sense
-
We created a Member Queue system (GEN1 / GEN2 / GEN3) for loyal baddies
-
Most importantly: we’re building a safe, expressive community for those who feel like they don’t fit in elsewhere
🖤 Right Now
- We now operate our branch inventory and have officially started our journey in Florida, USA.
-
Our store for Member is Private Account Only
-
We host a Pop-Up Store every Tuesday & Wednesday, 4PM – 10PM, at Nimman, Chiang Mai
-
We drop 100 items twice a month, with surprise drops in between
-
We ship nationwide — and we’ve got loyal international fans too 🛫
📢 Why B2V _BAD2WEAR is Different
Because we’re not just a clothing store —
We are the Villain.
A movement for the ones called “Too Much”
A home for the ones called “Too Weird”
A community to wear what makes you feel the most YOU