{"title":"Aimer Feel","description":"\u003cp\u003e\u003cstrong\u003eAimer Feel – Brand History\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAimer Feel (エメフィール)\u003c\/strong\u003e\u003cspan\u003e is a Japanese lingerie and lifestyle fashion brand founded in \u003c\/span\u003e\u003cspan\u003e1998\u003c\/span\u003e\u003cspan\u003e by \u003c\/span\u003e\u003cspan\u003eSock Kobayashi Co., Ltd.\u003c\/span\u003e\u003cspan\u003e Based in Japan, the brand was created with the mission of offering stylish, comfortable, and affordable lingerie for modern women.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnlike traditional lingerie brands that focused primarily on basic undergarments, Aimer Feel introduced fashionable collections inspired by Japanese trends. The brand quickly became popular for combining feminine designs with innovative comfort, making it a favorite among teenagers and young women throughout Japan.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAimer Feel is best known for its \u003c\/span\u003e\u003cspan\u003ewireless bras, push-up bras, matching lingerie sets, loungewear, sleepwear, and casual apparel\u003c\/span\u003e\u003cspan\u003e. Its collections often feature lace, floral prints, pastel colors, satin fabrics, and seasonal collaborations, blending elegance with everyday wearability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThroughout the 2000s and 2010s, Aimer Feel expanded rapidly across Japan, opening boutiques in major shopping malls and fashion districts. The brand also grew internationally, with stores in countries including \u003c\/span\u003e\u003cspan\u003eChina, Taiwan, Hong Kong, Singapore, and Thailand\u003c\/span\u003e\u003cspan\u003e, becoming one of Asia’s leading lingerie retailers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnlike many Japanese Y2K fashion labels that disappeared, \u003c\/span\u003e\u003cspan\u003eAimer Feel remains an active brand today\u003c\/span\u003e\u003cspan\u003e. It continues to release seasonal collections, collaborate with popular anime and character franchises, and operate both physical boutiques and an official online store.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBrand Highlights\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eFounded:\u003c\/span\u003e\u003cspan\u003e 1998\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eCountry:\u003c\/span\u003e\u003cspan\u003e Japan\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eCompany:\u003c\/span\u003e\u003cspan\u003e Sock Kobayashi Co., Ltd.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eStyle:\u003c\/span\u003e\u003cspan\u003e Feminine, Casual, Romantic, Contemporary\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eKnown For:\u003c\/span\u003e\u003cspan\u003e Lingerie, push-up bras, wireless bras, loungewear, sleepwear, and matching lingerie sets\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eCurrent Status:\u003c\/span\u003e\u003cspan\u003e Active Japanese fashion brand with stores across Japan and Asia.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"aimerfeel","title":"༒AIMERFEEL༒","description":"\u003cp\u003e𝗦𝗜𝗭𝗘 (𝗜𝗡𝗖𝗛𝗘𝗦): \u003cbr\u003eʙᴜꜱᴛ 35-44\u003cbr\u003eʟᴇɴɢᴛʜ 25\u003cbr\u003eᴄᴏɴᴅɪᴛɪᴏɴ: 7\/10\u003c\/p\u003e","brand":"B2V_BAD2WEAR","offers":[{"title":"Default Title","offer_id":40507202470017,"sku":null,"price":89.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/4570\/3041\/files\/A9A2C645-9C2E-408B-B1FD-BEFC38622CB6.jpg?v=1759138788"},{"product_id":"b2v-amerfeel-hoodie-⭕️","title":"B2V-AiMERFEEL HOODIE༒","description":"\u003cp\u003e𝗦𝗜𝗭𝗘 (𝗜𝗡𝗖𝗛𝗘𝗦): L\u003cbr\u003eʙᴜꜱᴛ 39-44\u003cbr\u003eʟᴇɴɢᴛʜ 25\u003cbr\u003eᴄᴏɴᴅɪᴛɪᴏɴ: 7\/10 Shaped for a fitted 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